Germans were not buying Chevrolets at the same rate, Trump said, making the business relationship an unfair one-way street. This article from 5 December 2013 might help to explain why Europe is not buying GM's Chevrolet brand.
'General Motors will drop its Chevrolet brand in Europe by the end of 2015, GM Vice Chairman Steve Girsky said today. The move is the latest effort by GM
-to turn around its European operations and
-to focus its resources on reviving the Opel brand.
'Chevrolet will no longer have a mainstream presence in western and eastern Europe due to
-a challenging business model and
-the difficult economic situation in Europe
'"We believe this is a win for all of our brands here in Europe and around the globe as GM will benefit from a stronger Opel/Vauxhall," Girsky said. To pull Chevrolet out of Europe "will help us to accelerate progress in the region," he said.
-Some of the brand's iconic models, such as the Corvette, will remain on sale in Europe, and
-the upmarket Cadillac marque is working on an expansion in the region in the next three years, GM said.
-Chevrolet sales will continue in Russia, where the brand ranks No. 5 in sales behind Lada, Renault, Kia and Hyundai.
'Chevrolet's annual sales in Europe have remained low at about 200,000 since GM relaunched the brand in the region in 2005.
-Chevrolet focused on selling small cars in Europe such as the Aveo subcompact and Spark minicar built by GM Daewoo in Korea.
-Chevrolets were supposed to compete at the budget end of the market with the likes of Hyundai, Skoda and Renault's Dacia. But
-the brand failed to make much headway as its largely rebadged Korean-made Daewoo cars struggled against rivals, whose models are customized for European markets.
'GM Daewoo exported 186,000 vehicles to Europe last year, accounting for over 20 percent of the unit's total vehicle output. "We will phase out exports to Europe by the end of 2015. We will discuss with the union how to enhance the operating efficiency of our plants," Park Hae-ho, a spokesman at GM Korea, said.
-Chevrolet's deliveries in the EU and EFTA markets dropped 17 percent to 152,260 vehicles through October, giving the nameplate 1.2 percent of the market.
-Opel and its sister UK division, Vauxhall, posted a 3 percent decline to 718,829 units over that period for a 6.7 percent market share.
'Hurt by a brutal downturn in European demand, Chevrolet has responded by slashing prices and introducing more upmarket models -- putting it on a collision course with Opel.'
So, yes, Mr. Trump, at least for the moment, it does look very much like a one-way street with BMWs being
far more popular here in the US than GM Chevrolets are in Europe.
"A BMW spokeswoman said a BMW Group plant in San Luis Potosi would build the BMW 3 Series starting from 2019, with the output intended for the world market. The plant in Mexico would be an addition to existing 3 Series production facilities in Germany and China.
"Trump said BMW should build its new car factory in the United States because this would be "much better" for the company.
"He went on to say Germany was a great car producer, borne out by Mercedes Benz cars being a frequent sight in New York, but there was no reciprocity.
"Germans were not buying Chevrolets at the same rate, he said, making the business relationship an unfair one-way street.
'He said he was an advocate of free trade, but not at any cost."'