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By Ray Cunneff
October 6, 2018
The 2018 mid-term elections carry enormous political stakes but, if history is any guide, the vast majority of eligible voters will stay home on Election Day.
The Trump victory in 2016 stands as a monument to apathy and its enduring legacy could prove the beginning of the end of the American democracy.
“Parts of society remain tuned out and don’t feel like active citizens. There is this sense of disengagement and powerlessness.”
- Alexander Keyssar, Harvard's Kennedy School of Government
Thirty-six governors and more than 80 percent of all state legislators in the United States will be elected on November 6th, yet state and local participation has actually deteriorated in today’s hyper-partisan political environment.
Many people it seems are so preoccupied with day-to-day living, and in many cases surviving, that they no longer believe their vote matters.
Recent polling shows that only 28 percent of young adults ages 18 to 29 say they are “absolutely certain” they’ll vote in mid-terms, compared to 74 percent of seniors. And the older generations who used to proclaim "we won't get fooled again" have become cynical with the realization that they have been and likely will be fooled again.
The following ads are both powerful and poignant because, while their message was vital, these ads made for the 2016 election by both celebrities and non-celebrities didn't make any difference.
Perhaps they will this time.